Mat Baxter Initiative

Baxter joined mediabrands last year as global chief strategy and creative officer as part of a wider senior management reshuffle instigated by worldwide chief executive henry tajer.

Mat baxter initiative.

In 2016 initiative was on the ropes and global ceo mat baxter knew it. In september 2015 mat was named global chief strategy officer ipg mediabrands. Ipg mediabrands has promoted mat baxter to the role of global ceo at initiative with previous chief executive jim elms stepping up to the role of chairman. Amy gesenhues on december 21 2018 at.

Jim elms the group s previous global chief executive officer is named chairman of initiative and takes on new responsibilities as managing director interpublic. He knew he had a big job at hand and didn t waste time overhauling the media agency replacing a large majority of the leadership team and introducing a new positioning. Mat baxter when mat baxter became global ceo of initiative in 2016 the network hadn t won a new account in eight years. Initiative is a full service global media agency built to grow brands through culture.

Mat baxter ceo of initiative ad agency took to linkedin to criticize facebook over the latest revelations it had shared more data than previously disclosed. In this role he led the global launch of the network s dynamic by design positioning brand redesign and helped launch the d100 a ranking of the world s. Since taking the reins of initiative in august 2016 mat has transformed initiative s product and structure to help brands take the initiative in culture. Mat baxter mat serves as the global ceo of initiative.

Mat focuses on creating compelling and dynamic campaigns on behalf of initiative s clients. In that time initiative has been appointed as global media agency for leading brands like amazon lego converse and carlsberg. The agency s approach to rapidly interpreting and activating on cultural data signals cultural velocity creates relevant long lasting consumer connections that drive business results. I am based in our global headquarters in new york city.

Mat baxter is the global ceo of initiative effective immediately less than a year after he moved to new york to become global chief strategy and creative officer for ipg mediabrands. Mat baxter appointed global ceo of initiative ipg mediabrands announced today that effective immediately mat baxter has been appointed global chief executive officer initiative.